Finally, a step-by-step framework and coaching community for thought leaders, entrepreneurs, business owners and speakers to fast-track writing and publishing a book that positions you as a market leader (and doesn't waste your time or money getting it wrong or landing flat)

Desperate to become an author, an expert or market leader?

Know you need to write a book, but can’t ‘find the time’ or commit the effort?

Can’t afford to wait months to have something in your hands?

Unsure what your book should be about or if you’re even book worthy?

ENROL NOW

ENROLMENTS CLOSED

IF YOU HAVE BEEN...

Thinking of writing a book for ages, but not doing anything about it...

Struggling to prioritise your book or write around all your other ‘stuff’…

Suffering with FOMO because everyone else is an author, except you …

Competing against others in your market who have a book when you don’t...

Stressing about writing something that is GOOD and won’t be judged…

Dreaming about the learning, the experience, the discipline and the sense of accomplishment a book brings…

Seeking validation that YOU and your opinion matters…

I get it

I know how hard, how stressful, writing something as big, as monumental, as a book can be.

I also understand the pressure to produce something that will help you sell more, make more money, build your business and grow your profile and positioning.

That’s why we go to business school or invest in a coach or mentor to help us. And yet, we still struggle.

We struggle and stress about time, money and commitment to do all these things (and still be able to enjoy our freedom and our family).

But we keep on dreaming.

We keep saying we’ll ‘write a book someday’ because we know we have something of value to share that will help or transform others’ lives.

And that’s what we want, right?

We want to know that we have something worthy to say.

We want to know how to say it right, so it has the right impact.

If you’re like most thought leaders, BUSINESS OWNERS or entrepreneurs I talk to,
chances are you feel …

Deflated that everyone else in your market or inner circle seem able to speak on stage, run programs, deliver great work AND still manage to write a book

Frustrated for thinking you’re not good enough, or as good as THEM

Annoyed you still don’t have anything valuable to hand around to potential clients, to start conversations on LinkedIn or after conferences and events

Tired of not being able to communicate what you do or who you are in writing, in a way that connects and converts.

WHAT TO DO?

THEN THINK ABOUT THIS...

I’m a book writing coach, so I shouldn’t be telling you to NOT to write a book.

But that is exactly what I’m saying – at least for now.

I know what it’s like when you’ve been trying to build your business, and you don’t have the time or the budget (or just the inclination) to spend on publishing a book.

I know what it’s like when you really want to share what you know so that you can touch and transform other’s lives, but this goal seems a long way off.

However, you also know that a book is an excellent CREDIBLE marketing tool that is good for business.

And you know that is has to be GOOD. (Which is why you’re scared and stalling starting.)

So if you really want to touch and transform lives, then you need to invest in some sort of hard work and accomplishment.

Which means there is no cheat or hack (sorry).

But there is an ALTERNATIVE to a book - a quicker, more affordable way, that still delivers the same benefits as the above.

BOOK AUTHOR

DOM QUARTUCCIO

TIME WITH CLIENT

25 MINUTES

CONTRACT WON

$60k

Jo Muirhead

BOOK AUTHOR

JO MUIRHEAD

NEW CLIENTS

4 IN 2 DAYS

REVENUE INCREASED

80%

INTRODUCING...

THE

Expert Author

ACADEMY

The leading step-by-step framework and coaching community for thought leaders, entrepreneurs, business owners and speakers to fast-track writing and publishing a book that positions you as a market leader
(and doesn't waste your time or money getting it wrong or landing flat)

Positioning yourself as an 'authority in your field' is only the RESULT of a cracking great book.

This EDUCATION PLATFORM is designed for thought leaders, BUSINESS OWNERS, speakers AND entrepreneurs just like you.

You desperately want to become an author.

You want to have something valuable to give to potential contacts and clients online, through places like LinkedIn, which would help lead to offline conversations and meetings. You want to walk into that meeting or conference and physically hand that person something tangible and heavier than just a flimsy, easy-to-throw-away-or-forget business or calling card.

You desperately want to make a good first impression.

You desperately want to stand out against all your competitors who are solving a similar problem as you (because there are many).

Everything you learn in this program helps you become that person.

Everything you learn in this program helps you to unlock your most powerful business message, so you have influence as a result.

HERE'S WHAT OTHERS HAVE TO SAY ABOUT MY METHOD...

Book

Visible

Learn to leverage the online world with no bullshit.

'If you are considering writing a book, you cannot go past Kelly's help...

...It won't only be an investment in this program it will be an investment in every future publication you want to write.'

Nicola Moras, Online Marketer and Author of Visible and Into the Spotlight (published by Major Street in 2020)

'It was really important to me to create something that people would want to read and would make a difference in their life ...

Kelly has helped me hone my messaging, help me understand my own limitations when it comes to writing and help me produce materials that I am actually proud of.

I strongly recommend that smart, driven business people who don’t want to contribute to the information noise get in touch with Kelly now.'

Jo Muirhead, Business Coach for Health Professionals and Author of The Entrepreneurial Clinician

Book

The Entrepreneurial Clinician

Changing healthcare from inside out.

WITH THIS PROGRAM YOU WILL BE ABLE TO...

  • Unlock your most important and influential business message, so you can write in a way that connects, engages and inspires your audience to act

  • Clarify the most valuable problem you are solving for your audience and why they need your help to change or act on this now

  • Connect with your audience in a way that builds common ground, trust and influence as a result

  • Master your message and the value you offer someone

  • Transform from force-feeding your solution (which turns people off) to creating followership (which turns people on)

  • Build the confidence and conviction you need behind who you are, what you do and how you can help potential clients so that you sell yourself and your services.

ENROL NOW

So how do we do this?

The Expert Author Academy is an education framework, coaching and community experience that includes video trainings, group coaching, Q&A sessions, guest experts and all of the resources you need to plan, write, edit, design, publish and market a book that builds a long-term audience for your business.

Here’s a look at what
you’ll get when you join.

the FIVE
program
stages

5

Adopt successful beliefs and behaviours to drive progress

Adopt successful beliefs and behaviours to drive progress

1

Crack the creative process. Your mindset, habits and the underlying step-by-step system you have in place is the key to not just starting your book, but finishing it.

Work out your unique value

Work out your unique value and selling point

2

Create a strategy for your book to get it into the right hands of the right people. Understand the commercial value and how you not only fit in, but more importantly, stand out in your market.

Use The Write Book Method to map your book AND every chapter

Use The Write Book Method - a fail-proof roadmap for your book AND every chapter

3

Use a proven bestselling book AND chapter structure to create a plan of your book that is so detailed it makes the next step, writing, ten times easier and effortless!

Communicate your most powerful business message

Communicate your most powerful business message

4

Write a compelling story that has credibility and cut-through. Edit and refine your own work critically and honestly so that you can bring out your best message, thoughts and ideas.

Distribute and market your work for conversion

Distribute and market your work for conversion

5

Learn how to design, publish and market your book to create meaningful conversations and convert into clients and relationships that last the long term.

Some specific topics

The key ingredients of a killer book title

The key ingredients of a killer book title

Did you know the most important part of your title, is not actually the title? Discover why your subtitle is more important and how you come up with one that has pulling power from the shelf.    

How to pitch to a publisher

The most popular topic by far! As a bestselling book coach who has NEVER had a book pitch rejected, I take all of the mystery out of the process.

How to pitch to a publisher

Secrets to successful book covers

Secrets to successful book covers

Your book's purpose is to not only attract attention, but to tell and sell your story. Learn the secrets with help from my pro team who have worked with me on award-winning covers.

Turn your book into blog posts, articles and more

Your book is a marketing machine, and with the right help, you can leverage your content into blog posts, white papers and much more to create more traction and exposure.

Turn your book into blog posts, articles and more

How to get powerful publicity

How to get powerful publicity

I share my learnings and experience from working with bestselling authors on PR articles after their book. PLUS, you can hear form the expert team I use, leaders in the field of book publicity, about what it takes to make the market work for you.

HERE'S WHAT SPEAKERS HAVE TO SAY ABOUT MY METHOD...

'By joining Kelly's program and working through The Write Book Method relentlessly, I ended up with a two book deal with a major publisher.

If you want to put together your first book or pitch to a major publisher, you got to work with Kelly Irving. She is the best in the business. Why would you go anywhere else?'

Mykel Dixon, Creative Leadership Expert and Author of Everyday Creative (published by John Wiley)

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Enrol now

Plus over $9997 WORTH OF additional bonuses, including…

FORTNIGHTLY group coaching ($3997)

Interactive and practical sessions run by bestselling book coach Kelly to help you implement everything you learn and coach you through any problems or stuck points. This s YOUR opportunity to get hands on support and guidance.

Members-Only Community ($997)

Access to our private Facebook community, where you’ll be surrounded by passionate, like-minded people. This is an amazing opportunity to network, support one another, and get ongoing support from your peers.

All the exercises & execution plans you’ll ever need, INCLUDING 
BESTSELLING AUTHOR
MARKETING PLAN ($2997)

Done-for-you structural and writing templates, roadmaps, execution plans and online transcripts to facilitate the right conversations online and offline using what you produce.

DIRECTORY OF TRUSTED
 SUPPLIERS ($1997)

Don't waste time sourcing editors, designers, printers and publishers (and hoping for the best). Use my pro team AND recommendations from other authors who have completed the program.

YOUR FAST-TRACK PROJECT PLAN ($999)

Don't scale Mt Everest without a map and an idea of how long it will take. Use this proven and practical project plan, one that I use with each and every client to fast-track their book.

FOCUS FRIEND
(Priceless)

Move through all of the materials with help and support at every step. You'll be matched with a buddy who will help keep you in check and feedback on your work so you don't operate in a bubble.

ENROLMENTS CLOSED

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Enrol now

BOOK OF OATH

Your satisfaction is 100% guaranteed

If you do all the work, following the exact process outlined, and you’re not happy with the outcome then you’ll get your money back.

You must complete the program and present the work within 60 days.

I want you to feel confident with what you produce and I am confident that you will. But this program is still not for everyone or every book. I get that.

HERE ARE THOUGHT LEADERS WHO USE THIS FORMULA

'I had the pleasure of working with Kelly for my first book. She is amazing! From the very outset of planning through to the end and supporting the publicity. Kelly said 'trust me' and that's all it took to get a brilliant outcome.

She works with a warm, collaborative style and is very focussed on supporting a book that you can be proud of.'

Michelle Sales, Executive Leadership Coach, author of The Power of Confidence (book) and The Connection Deficit (white paper)

Michelle Sales Author
Book

The Power of Real Confidence

Learn how to lead to your full potential.

Client Name - got these results with this product/service after working with me in X amount of time. Ra volore, omnimpora doluptatur sandae nos audit quae nissectio estium repudit et venet qui volorum

Client Name - got these results with this product/service after working with me in X amount of time. Ra volore, omnimpora doluptatur sandae nos audit quae nissectio estium repudit et venet qui volorum

'One month after I pre-launched my book on my website, I had a potential client reach out to me who'd bought and devoured the book in a weekend. I'd never met or spoken to this woman before, but 26 minutes into our 30 minute call, we agreed to a $50,000 contract. 

That doesn't happen without the power, authority and deep connection a book like this brings.'

Dominick Quartuccio, Business Performance Leader and author Design Your Future and On-Purpose Leadership

Michelle Sales Author
Book

Design your Future

3 simple steps to stop drifting and start living.

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Enrol now

Still not sure?

WITH THIS PROGRAM YOU WILL BE ABLE TO...

  • Structure, write and publish a successful white paper using a proven methodology that RIVALS any book.

  • Work out your most valuable business message that you can use when you write or present on any platform or stage.

  • Understand your value so you can approach potential clients and contracts confidently

  • Set up a successful lead magnet on your website to capture new contacts and leads.

  • Become better at writing and communicating. Full stop.

  • Create real connections and provide meaningful value to encourage people to take the next step working with you.

  • Communicate what you do simply, elegantly and persuasively.

  • Improve your conversations both online and offline.

HERE ARE BUSINESS OWNERS WHO USE THIS FORMULA

'Writing a book is something I’d wanted to do for a long time. When I finally had the courage to start I realised I had no idea how to do it. Kelly was honest, open and held me accountable for hitting milestones. She gave me guidance and support when I needed it most.

Emma Bannister, CEO of Presentation Studio and author of Visual Thinking

Michelle Sales Author
Book

Visual Thinking

How to transform the way you communicate and influence with presentations.

Client Name - got these results with this product/service after working with me in X amount of time. Ra volore, omnimpora doluptatur sandae nos audit quae nissectio estium repudit et venet qui volorum

Client Name - got these results with this product/service after working with me in X amount of time. Ra volore, omnimpora doluptatur sandae nos audit quae nissectio estium repudit et venet qui volorum

'Working with Kelly on Smart Teams has transformed the output of my writing from a pile of words to an elegant book.

She can zoom into the detail and zoom out to the context, and helped me to work at both levels. She project management me so I delivered on time without stress.

I would highly recommend her services if you are writing a book, whether you are being published by a publisher or self-publishing.'

Dermot Crowley, Executive Productivity Expert and author of Smart Teams and Urgent! (both published by John Wiley)

Dermot Crowley Author
Book

Smart Teams

How to work better together.

Expert Author Academy

Author
Kick-start

Author Accelerate
(Limited 6 spots)

Expert Author Academy Online Program (valued at $4997)

LIFETIME Fortnightly Group Coaching with Kelly w/ Q&A on writing, editing, publisher pitching and more (valued at $3997)

LIFETIME Exclusive members-only Accountability Community for regular support & feedback (priceless)

Bonus resources & Directory of Trusted Suppliers like editors, designers & publishers & more (valued at $3991)

All the videos, worksheets, execution plans & templates you'll ever need (priceless)

Focus Friend (optional) to keep accountable to your goals with another author (priceless)

10 set, no-excuse deadlines to fast-track planning and writing your book in 4 months (priceless)

4 x 25min VIP coaching and feedback calls for personal one-on-one w/ Kelly - her eyes of your stuff! (valued at $6780)

Personalised project plan to keep you accountable (valued at $997)

Advice on pitching to a publisher - Kelly has NEVER had a book rejected (priceless)

INVESTMENT

6 INSTALMENTS

$297 AUD

1 INSTALMENT

$7995 AUD

Author
Accelerate

ENROL

VIP Author Circle
(Limited 6 spots)

ENROL

CLICK HERE FOR FULL PAY DISCOUNT OF 10% ON AUTHOR KICK-START

ENROLMENTS CLOSED

00
Days
00
HRS
00
MIN
00
SEC

BOOK OF OATH

Your satisfaction is 100% guaranteed

If you do all the work and you’re not happy with the outcome then you’ll get your money back.

You must complete the program and present the work within 60 days.

I want you to feel confident with what you produce and I am confident that you will. But this program is still not for everyone. I would rather you choose the program that is right for you and your needs.

FAQ

What exactly does the Expert Author Academy include?

Which option is right for me? Author Kick-Start or Author Accelerate?

What if I've started writing already?

I’m feeling a bit overwhelmed by the sheer idea of writing and publishing a book. Can I really do this?

Will I need to invest in other services to create and launch my book?

Will I have help if I get stuck?

What’s a rough idea of the time and schedule commitment needed to get a book done?

Join the waitlist for Expert Author Academy

Yes! I want to write and publish a book in a way that connects with my audience and converts them into clients and loyal followers.

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