Write and market a white paper - a proven client magnet that lands you conversations, contracts and kudos without the struggles and stress of writing a book
Desperate to become an author, an expert or market leader?
Know you need to write a book, but can’t ‘find the time’ or commit the effort?
Can’t afford to wait months to have something in your hands?
Unsure what your book should be about or if you’re even book worthy?
IF YOU HAVE BEEN...
Thinking of writing a book for ages, but not doing anything about it...
Struggling to prioritise your book or write around all your other ‘stuff’…
Suffering with FOMO because everyone else is an author, except you …
Competing against others in your market who have a book when you don’t...
Stressing about writing something that is GOOD and won’t be judged…
Dreaming about the learning, the experience, the discipline and the sense of accomplishment a book brings…
Seeking validation that YOU and your opinion matters…
I get it
I know how hard, how stressful, writing something as big, as monumental, as a book can be.
I also understand the pressure to produce something that will help you sell more, make more money, build your business and grow your profile and positioning.
That’s why we go to business school or invest in a coach or mentor to help us. And yet, we still struggle.
We struggle and stress about time, money and commitment to do all these things (and still be able to enjoy our freedom and our family).
But we keep on dreaming.
We keep saying we’ll ‘write a book someday’ because we know we have something of value to share that will help or transform others’ lives.
And that’s what we want, right?
We want to know that we have something worthy to say.
We want to know how to say it right, so it has the right impact.
If you’re like most thought leaders, experts,
leaders or entrepreneurs I talk to,
chances are you feel …
Deflated that everyone else in your market or inner circle seem able to speak on stage, run programs, deliver great work AND still manage to write a book
Frustrated for thinking you’re not good enough, or as good as THEM
Annoyed you still don’t have anything valuable to hand around to potential clients, to start conversations on LinkedIn or after conferences and events
Tired of not being able to communicate what you do or who you are in writing, in a way that connects and converts.
If only there was only a way to cheat. A hack.
THEN THINK ABOUT THIS...
I’m a book writing coach, so I shouldn’t be telling you to NOT to write a book.
But that is exactly what I’m saying – at least for now.
I know what it’s like when you’ve been trying to build your business, and you don’t have the time or the budget (or just the inclination) to spend on publishing a book.
I know what it’s like when you really want to share what you know so that you can touch and transform other’s lives, but this goal seems a long way off.
However, you also know that a book is an excellent CREDIBLE marketing tool that is good for business.
And you know that is has to be GOOD. (Which is why you’re scared and stalling starting.)
So if you really want to touch and transform lives, then you need to invest in some sort of hard work and accomplishment.
Which means there is no cheat or hack (sorry).
But there is an ALTERNATIVE to a book - a quicker, more affordable way, that still delivers the same benefits as the above.
BOOK AUTHOR
DOM
TIME INVESTMENT
6 MONTHS
CONTRACT WON
$60k
BIG IDEA AUTHOR
KARA
TIME INVESTMENT
6 WEEKS
CONTRACT WON
$60k
INTRODUCING...
THE
Write White Paper
PROGRAM
A step-by-step guide to write and publish a white paper, a proven client magnet, that lands you contracts and kudos without the struggles and stress of writing a book
A white paper holds the power of a book but is less expensive to produce and quicker and easier to write
This online course is designed for thought leaders, speakers, entrepreneurs and coaches just like you.
You desperately want to become an author.
You want to have something valuable to give to potential contacts and clients online, through places like LinkedIn, which would help lead to offline conversations and meetings. You want to walk into that meeting or conference and physically hand that person something tangible and heavier than just a flimsy, easy-to-throw-away-or-forget business or calling card.
You desperately want to make a good first impression.
You desperately want to stand out against all your competitors who are solving a similar problem as you (because there are many).
Everything you learn in this program helps you become that person.
Everything you learn in this program helps you to unlock your most powerful business message, so you have influence as a result.
WITH THIS PROGRAM YOU WILL BE ABLE TO...
Unlock your most important and influential business message, so you can write in a way that connects, engages and inspires your audience to act
Clarify the most valuable problem you are solving for your audience and why they need your help to change or act on this now
Connect with your audience in a way that builds common ground, trust and influence as a result
Master your message and the value you offer someone
Transform from force-feeding your solution (which turns people off) to creating followership (which turns people on)
Build the confidence and conviction you need behind who you are, what you do and how you can help potential clients so that you sell yourself and your services.
HERE'S WHAT OTHERS HAVE TO SAY ABOUT MY METHOD...
'If you are considering writing a book or a white paper, you cannot go past Kelly's help...
...It won't only be an investment in this program or white paper, it will be an investment in every future publication you want to write.'
Nicola Moras, Online Marketer and Author of Visible
'I put my white paper on LinkedIn and within three days, I received a call from a CEO of a large building materials organisation. In that first meeting we agreed on a proposal for $60,000 worth of work - unheard of!
If you're in an industry where you are a commodity, and believe you have something valuable to say, the white paper is an amazing way to cut through and be different from everyone else out there.'
Kara Atkinson, Executive Recruiter and multiple white paper author
So how do we do this?
The Write White Paper Program is an online course, coaching and community experience that includes video trainings, Q&A sessions, and all of the resources you need to plan, write, publish and share a white paper that creates conversations and converts into contracts and clients.
Here’s a look at what
you’ll get when you join.
the six
program
stages
Unlocking your most valuable problem
Unlocking your most valuable problem
Work out why you’re writing, who to and the real problem you are solving for them and the strategy behind getting your work into their hands. Without the right strategy then you are just wasting your time and theirs.
Working out your value
Working out your value
Use real examples of white papers I have worked on and proven structure to understand the key components of a client magnet that offers value, attracts attention and converts into a conversation and client.
Communicating clearly for impact
Communicating clearly for impact
Write using a step-by-step structure that clearly walks you through each section in your white paper, so you know what to put in and what to keep out of your white paper.
Refining your most powerful message
Refining your most powerful message
Edit and refine your own work critically and honestly so that you can bring out your best message, thoughts and ideas. Discover why a professional editor can help, when to use them and how to get the most value from the experience.
Visualising your impact
Visualising your impact
Transform your content into a visual masterpiece that influences and moves your audience to act. How you present your message is just as important as what you say. Get inside knowledge from my pro team.
Starting the conversation offline and online
Starting the conversation offline and online
Learn how to share your white paper online to create conversations and meetings offline, in a way that isn’t spammy. Create genuine relationships that last the long term.
Some specific topics
A proven structure
A proven structure
You want to understand how to download all that content and ideas in your head. I’ve been using this secret structure for years so I know it works. Just follow the step by step guide.
ACCOUNTABILITY BUDDY
The hardest thing with starting any project is finishing, that’s why you’ll be paired up with a buddy to help you. It has been proven that you need someone working alongside you to keep you on your toes.
ACCOUNTABILITY BUDDY
MANUSCRIPT ASSESSMENT AND CRITIQUE
MANUSCRIPT ASSESSMENT AND CRITIQUE
How do I know if what I’ve written is any good? That is one of the most common questions I get asked, so I will answer that for you personally on a group coaching webinar where you will submit your draft and I will critique it for you.
MARKET ON LINKED IN
Follow the step by step process and you will have the opportunity to work with my trusted team of editors and designers to help take your work to the next level.
MARKET
ON
LINKED IN
A LIFETIME SKILL
(HELP WITH BOOK?)
A LIFETIME SKILL
(HELP WITH BOOK?)
How do I know if what I’ve written is any good? That is one of the most common questions I get asked, so I will answer that for you personally on a group coaching webinar where you will submit your draft and I will critique it for you.
HERE IS HOW IT WORKS
Work through the online course
Pair up with your accountability buddy
Write your draft
Attend an online critique workshop
Finish your final draft
Work with my editor or BYO
Work with my designer or BYO
Launch your white paper to market
Plus over $5699 additional bonuses with the online course, including…
5 x group coaching and critique with Q$A sessions ($3500)
Interactive and practical sessions run by me to help you implement everything you learn like how to structure your white paper, how to write it and refine the problem you are solving, as well as how to use your white paper to approach potential clients. without being sleazy or spammy. .
Members-Only Community ($500)
Access to our private Facebook community, where you’ll be surrounded by passionate, like-minded people who are writing their white paper right along with you. This is an amazing opportunity to network, support one another, and get ongoing support from your peers.
All the exercises and execution plans you’ll ever need ($1500)
Done-for-you structural and writing templates, roadmaps, execution plans and online transcripts to facilitate the right conversations online and offline using what you produce.
WINNING design templates ($1500)
Done-for-you design templates for the presentation of your white paper. Cut your design time in half with a proven master template – compatible with leading designers preferred tools
LinkedIn Marketing Workshop with Cameron McGrane ($1500)
Learn about LinkedIn from marketing automation pro Cameron McGrane. Use a step-by-step formula to create meaningful online conversations that aren't sleazy or spammy. Set up a winning lead magnet on your website to capture new clients and contacts.
Buddy Accountability (Priceless)
Move through all of the materials with help and support at every step. You'll be matched with a buddy who will help keep you in check and feedback on your work so you don't operate in a bubble.
Write White Paper Program
Author
Accelerate
VIP Author
(Limited 8 spots)
Online program ($300)
5 x group coaching with
Q&A and critique of your draft ($3500)
Exclusive members only community for all the support you need ($300)
Proven structure and
step-by-step system ($300)
Master design templates compatible with leading designers' tools ($300)
Marketing webinar with automation expert Cameron McGrane ($1500)
30 days VIP, fast-track small group coaching from Kelly ($6000)
VIP structural edit where Kelly will take your manuscript to the next level ($2500)
VIP LinkedIn personalised marketing execution plan ($2500)
HERE ARE THOUGHT LEADERS WHO USE THIS FORMULA
'I didn't have a good sense of what a white paper was all about... Kelly was able to provide that, as well as all the other elements like graphic design, so that the white paper is having an impact in terms of media uptake and immediate client interest.'
Michelle Sales, Executive Leadership Coach, author of The Power of Confidence (book) and The Connection Deficit (white paper)
Client Name - got these results with this product/service after working with me in X amount of time. Ra volore, omnimpora doluptatur sandae nos audit quae nissectio estium repudit et venet qui volorum
Client Name - got these results with this product/service after working with me in X amount of time. Ra volore, omnimpora doluptatur sandae nos audit quae nissectio estium repudit et venet qui volorum
'I had so much trouble writing something that conveyed the depth of my knowledge... I was so impressed with Kelly's highly articulate, well presented white papers. It's helped me get invited to three national conferences to speak at.
Kelly has an expertise that I just haven't found anywhere else.'
Michelle Bihary, Workplace Resilience Expert, author of Performance at its Peak (white paper)
Write White Paper Program
Author
Accelerate
VIP Author
(Limited 8 spots)
Online program ($X)
3 x group coaching with
Q&A and critique of your draft ($X)
Exclusive members only community for all the support you need ($X)
Proven structure and
step-by-step system ($X)
Design templates
Marketing webinar with Cam
90 days VIP small group support for personalised support
XXX
XXX
BONUS
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BONUS
Nam aut enia dolorun daestem alias nus cus nimos ditatqui ad etur, suntur min comnit id mincimet provitiist del int ut anitinvent et, sernamet quos rehenitaquae
BONUS
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BOOK OF OATH
Your satisfaction is 100% guaranteed
If you do all the work and you’re not happy with the outcome then you’ll get your money back.
You must complete the program and present the work within 60 days.
I want you to feel confident with what you produce and I am confident that you will. But this program is still not for everyone. I would rather you choose the program that is right for you and your needs.
HERE ARE CEOs AND LEADERS WHO USE THIS FORMULA
'I needed to be more visible outside of my organisation... the white paper opened up opportunities to engage with the outside world.
Working with Kelly has opened up new confidence in me and helped strengthen my voice, I now write blogs on a weekly basis. My business and my positioning has really grown as a result of that.'
Paula Kensington, award-winning CFO and the CEO of LBD Group, author of The Future of Work (white paper)
Client Name - got these results with this product/service after working with me in X amount of time. Ra volore, omnimpora doluptatur sandae nos audit quae nissectio estium repudit et venet qui volorum
Client Name - got these results with this product/service after working with me in X amount of time. Ra volore, omnimpora doluptatur sandae nos audit quae nissectio estium repudit et venet qui volorum
Client Name - got these results with this product/service after working with me in X amount of time. Ra volore, omnimpora doluptatur sandae nos audit quae nissectio estium repudit et venet qui volorum
Still not sure?
WITH THIS PROGRAM YOU WILL BE ABLE TO...
Structure, write and publish a successful white paper using a proven methodology that RIVALS any book.
Work out your most valuable business message that you can use when you write or present on any platform or stage.
Understand your value so you can approach potential clients and contracts confidently
Set up a successful lead magnet on your website to capture new contacts and leads.
Become better at writing and communicating. Full stop.
Create real connections and provide meaningful value to encourage people to take the next step working with you.
Communicate what you do simply, elegantly and persuasively.
Improve your conversations both online and offline.
Write White Paper Program
Author
Accelerate
VIP Author
(Limited 8 spots)
Online program ($X)
3 x group coaching with
Q&A and critique of your draft ($X)
Exclusive members only community for all the support you need ($X)
Proven structure and
step-by-step system ($X)
Design templates
Marketing webinar with Cam
90 days VIP small group support for personalised support
XXX
XXX
HERE ARE COACHES WHO USE THIS FORMULA
Client Name - got these results with this product/service after working with me in X amount of time. Ra volore, omnimpora doluptatur sandae nos audit quae nissectio estium repudit et venet qui volorum
Client Name - got these results with this product/service after working with me in X amount of time. Ra volore, omnimpora doluptatur sandae nos audit quae nissectio estium repudit et venet qui volorum
Client Name - got these results with this product/service after working with me in X amount of time. Ra volore, omnimpora doluptatur sandae nos audit quae nissectio estium repudit et venet qui volorum
Client Name - got these results with this product/service after working with me in X amount of time. Ra volore, omnimpora doluptatur sandae nos audit quae nissectio estium repudit et venet qui volorum
Here are some common questions I get asked before diving in…
What is a white paper …
a great way to solve your customers’ problems and present your thoughts and ideas to clients.
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It is an advanced problem solving guide.
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It is the size of one book chapter or, approximately 3,000 words.
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It is a step up from your thoughts in that it’s permanent and tangible - in other words, more book-like.
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It is another step in the right direction towards actually writing your book.
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And what it isn’t..
An academic journal.
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A collection of blog posts.
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A boring report that no one wants to read.
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What are the benefits of writing a white paper?
It’s fast (it only takes a fraction of the time to write as opposed to up to a year for a complete book)
A white paper shows that you ‘mean business’ - you’ve dedicated a large chunk of your valuable time to writing out your thoughts and addressing how you can help people through the services and products that you offer.
A white paper is professional. It’s a sleek and well-presented handout that speaks volumes about you and your business.
It has longevity, gets read frequently and when not, takes a spot on a bookshelf.
A white paper is a physical product - you can hand it to clients, give it out at conferences and display it in your office and workplace.
A white paper has a sense of permanency in a world where posts and blogs disappear into the cyberspace after a few days.
White Paper or Book?
White paper
Book
Cost
Time
Effort
Longevity
Impact
Write White Paper Program
Author
Accelerate
VIP Author
(Limited 8 spots)
Online program ($X)
3 x group coaching with
Q&A and critique of your draft ($X)
Exclusive members only community for all the support you need ($X)
Proven structure and
step-by-step system ($X)
Design templates
Marketing webinar with Cam
90 days VIP small group support for personalised support
XXX
XXX
BOOK OF OATH
Your satisfaction is 100% guaranteed
If you do all the work and you’re not happy with the outcome then you’ll get your money back.
You must complete the program and present the work within 60 days.
I want you to feel confident with what you produce and I am confident that you will. But this program is still not for everyone. I would rather you choose the program that is right for you and your needs.