Write and market a white paper - a proven client magnet that lands you conversations, contracts and kudos without the struggles and stress of writing a book

IF YOU HAVE BEEN...

Thinking of writing a book for ages, but not doing anything about it...

Struggling to prioritise your book or write around all your other ‘stuff’…

Suffering with FOMO because everyone else is an author, except you …

Competing against others in your market who have a book when you don’t...

Stressing about writing something that is GOOD and won’t be judged…

Dreaming about the learning, the experience, the discipline and the sense of accomplishment a book brings…

Seeking validation that YOU and your opinion matters…

I get it

I know how hard, how stressful, writing something as big, as monumental, as a book can be.

I also understand the pressure to produce something that will help you sell more, make more money, build your business and grow your profile and positioning.

That’s why we go to business school or invest in a coach or mentor to help us. And yet, we still struggle.

We struggle and stress about time, money and commitment to do all these things (and still be able to enjoy our freedom and our family).

THEN THINK ABOUT THIS...

I’m a book writing coach, so I shouldn’t be telling you to NOT to write a book.

But that is exactly what I’m saying – at least for now.

I know what it’s like when you’ve been trying to build your business, and you don’t have the time or the budget (or just the inclination) to spend on publishing a book.

I know what it’s like when you really want to share what you know so that you can touch and transform other’s lives, but this goal seems a long way off.

However, you also know that a book is an excellent CREDIBLE marketing tool that is good for business.

And you know that is has to be GOOD. (Which is why you’re scared and stalling starting.)

So if you really want to touch and transform lives, then you need to invest in some sort of hard work and accomplishment.

Which means there is no cheat or hack (sorry).

But there is an ALTERNATIVE to a book - a quicker, more affordable way, that still delivers the same benefits as the above.

A white paper holds the power of a book but is less expensive to produce and quicker and easier to write

This online course is designed for thought leaders, speakers, entrepreneurs and coaches just like you.

WITH THIS PROGRAM YOU WILL BE ABLE TO...

  • Unlock your most important and influential business message, so you can write in a way that connects, engages and inspires your audience to act

  • Clarify the most valuable problem you are solving for your audience and why they need your help to change or act on this now

  • Connect with your audience in a way that builds common ground, trust and influence as a result

  • Master your message and the value you offer someone

  • Transform from force-feeding your solution (which turns people off) to creating followership (which turns people on)

  • Build the confidence and conviction you need behind who you are, what you do and how you can help potential clients so that you sell yourself and your services.

HERE'S WHAT OTHERS HAVE TO SAY ABOUT MY METHOD...

'If you are considering writing a book or a white paper, you cannot go past Kelly's help...

...It won't only be an investment in this program or white paper, it will be an investment in every future publication you want to write.'

Nicola Moras, Online Marketer and Author of Visible

'I put my white paper on LinkedIn and within three days, I received a call from a CEO of a large building materials organisation. In that first meeting we agreed on a proposal for $60,000 worth of work - unheard of!

If you're in an industry where you are a commodity, and believe you have something valuable to say, the white paper is an amazing way to cut through and be different from everyone else out there.'

Kara Atkinson, Executive Recruiter and multiple white paper author

JOIN WAITLIST

HERE ARE THOUGHT LEADERS AND COACHES WHO USE THIS FORMULA

'I encourage clients and those in organisations to start their thought leadership journey with a white paper to create conversations that matter.

Kelly is my go-to editor on this, my books and any written content. She is all about unleashing your inner brilliance. There's no doubt, you'll end up with a phenomenal marketing tool.'

Janine Garner, networking and collaboration expert, author of It's Who You Know and From Me to We (books).

Client Name - got these results with this product/service after working with me in X amount of time. Ra volore, omnimpora doluptatur sandae nos audit quae nissectio estium repudit et venet qui volorum

Client Name - got these results with this product/service after working with me in X amount of time. Ra volore, omnimpora doluptatur sandae nos audit quae nissectio estium repudit et venet qui volorum

'I had so much trouble writing something that conveyed the depth of my knowledge... I was so impressed with Kelly's highly articulate, well presented white papers. It's helped me get invited to three national conferences to speak at.

Kelly has an expertise that I just haven't found anywhere else.'

Michelle Bihary, Workplace Resilience Expert, author of Performance at its Peak (white paper)

'I didn't have a good sense of what a white paper was all about... Kelly was able to provide that, as well as all the other elements like graphic design, so that the white paper is having an impact in terms of media uptake and immediate client interest.'

Michelle Sales, Executive Leadership Coach, author of The Power of Confidence (book) and The Connection Deficit (white paper)

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JOIN WAITLIST

HERE ARE CEOs AND LEADERS WHO USE THIS FORMULA

'I needed to be more visible outside of my organisation... the white paper opened up opportunities to engage with the outside world.

Working with Kelly has opened up new confidence in me and helped strengthen my voice, I now write blogs on a weekly basis. My business and my positioning has really grown as a result of that.'

Paula Kensington, award-winning CFO and the CEO of LBD Group, author of The Future of Work (white paper)

Client Name - got these results with this product/service after working with me in X amount of time. Ra volore, omnimpora doluptatur sandae nos audit quae nissectio estium repudit et venet qui volorum

Client Name - got these results with this product/service after working with me in X amount of time. Ra volore, omnimpora doluptatur sandae nos audit quae nissectio estium repudit et venet qui volorum

Still not sure?

WITH THIS PROGRAM YOU WILL BE ABLE TO...

  • Structure, write and publish a successful white paper using a proven methodology that RIVALS any book.

  • Work out your most valuable business message that you can use when you write or present on any platform or stage.

  • Understand your value so you can approach potential clients and contracts confidently

  • Set up a successful lead magnet on your website to capture new contacts and leads.

  • Become better at writing and communicating. Full stop.

  • Create real connections and provide meaningful value to encourage people to take the next step working with you.

  • Communicate what you do simply, elegantly and persuasively.

  • Improve your conversations both online and offline.

JOIN WAITLIST

Join the waitlist for Expert Author Academy

Learn how to unlock your most powerful business message

Yes! I want to write and publish a book in a way that connects with my audience and converts them into clients and loyal followers.

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