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Blind Spots

Blind Spots

Book by Bec Brideson "Blind Spots" - Kelly Irving Book Coach

Bec Brideson’s debut business bible explores the $28 trillion female economy and outlays the definitive methodology and business transformation required to acquire and retain the new lucrative female consumer.

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About the author

A trust leadership speaker, facilitator and coach. She started her career undertaking market research for some of Australia's biggest brands. Then, co-founded a video production house with her husband filming live television and creating safety induction videos.