What is the true value of a book and how do you ensure it gets you a return on your investment

While you can write a book in 24 hours, a week or a month, it’s important to understand it’s true value when it comes to building lead generation and positioning for your business over the long term. Author of bestselling book It’s Who You Know, Janine Garner explains why writing quickly might do you more harm than good.


How your book helps improve your overall business message

A book is much more than a ‘business card with thud value’. Here, Deep Listening author, Oscar Trimboli explains how writing helps you develop confidence and conviction in your message and transforms how you present, speak and communicate in your market.


How to identify your audience’s unspoken problem to make a bigger impact

When we launch too quickly into what we think someone’s problem is, without spending the time to actually listen to where they are at, then we miss a valuable opportunity to connect with them on a deeper and more impactful level. Deep listening expert and author Oscar Trimboli explains.


The 4 key people you need in your network to help you write a book

There are 4 people you need in your network to help you succeed in any business goal. Here, Janine Garner, bestselling author of It’s Who You Know, explains the roles these people play when it comes to writing and publishing your book.


Why you need a small and strategic network to help you succeed

Success is not about having business cards, lots of connections on LinkedIn or thousands of Facebook likes, especially when it comes to writing and selling a book, as bestselling author of It’s Who You Know, Janine Garner explains.


How to speak to a larger audience by writing to a small one

When you write for every leader, CEO, organisation or industry then you end up writing for no one. Customer service expert Jaquie Scammell explains how writing to a small and specific audience means you’ll end up attracting a larger one.


Why empathy is the key to developing a relationship with your customers (aka your audience) in your book

Customer service expert and author Jaquie Scammell explains how to empathise with your audience (aka your customers) in your book to attract their attention.


How to get people to buy-in to your book and big ideas

Getting other people onboard and convinced of your big book idea is crucial to your publishing success. Here’s how to secure that kind of buy-in so it won’t be met with a silent groan.


What a feedback loop is and why you need it to write your book

What do you do when you’re struggling to write about complex concepts in your book? Ask your audience explains confidence expert Michelle Sales.


Why your personality and writing style is the key to finishing a book

Contrary to belief, writing is not always a solitary experience as author Michelle Sales experienced.


Why this four-letter word could cost you book sales

Got visions of following in the footsteps of The Subtle Art of Not Giving a F*ck? Author Michelle Sales discusses why it might do you more harm than good.


How to master the art of buy-in

While you might think you have a great idea for a book or project, it doesn’t necessarily mean that others will agree. Here’s how to master the art of buy-in with the help of collaboration expert Simon Dowling.


Why you need to create a perennial seller and what happens when you do

As Ryan Holiday, author of Perennial Seller, puts it, “No one sits down to make something hoping it will disappear. No, the whole point is to stand the test of time.” Here’s how Simon Dowling wrote a book that is still as relevant today as it was yesterday.


Why you need to have a strategy for your book and be clear on your WHY

Getting clear on why you are writing a book is your most important, but often, the hardest first step. Bestselling author Simon Dowling reveals his learnings from the process of why he wrote his book.


How to manage self-doubt and other people’s resistance to your ideas

Writing a book often feels like pushing rocks uphill (don’t let anyone else tell you otherwise). So what do you do to manage self-doubt and setbacks? Bestselling author Simon Dowling shares his insights.


How the process of writing helps you master your message and level up

How does a book help you refine the message you’re taking to market? Collaboration expert and bestselling author Simon Dowling explains.


How to successfully pitch your book idea to a publisher

Dreaming of securing a publishing deal? Then follow these tips from buy-in expert and John Wiley author Simon Dowling.


The Ultimate Infographic to Publishing Your Book

You’re probably the kind of person who wants publishing facts without the fluff and jargon. You want to understand the best way to publish your book without being side tracked or sold to by a bunch of salespeople trying to convince you to engage their publishing services. Well, this is how this infographic can help.


Answered: Your Most Burning Questions About Independent Publishers

'Self publishing versus major publisher' is one of the biggest debates there is. But there is an alternative option that not many people consider. Independent publishers fall under the category of traditional publishing similar to that of a major, but there are some differences as well, which we will explore here.


Answered: Your Most Burning Questions About Major Publishers

Pitching and publishing with a major publisher brings major kudos! It is what we call the most 'traditional' form of publishing, where the majority of the aspects of the publishing process are all taken care of - sounds pretty good, right? Not so fast. There are lots of other things you need to consider before you decide if this is the right avenue for you and your book.


Answered: Your Most Burning Questions About Self Publishing

Truth is, there is so much 'help', advice and direction out there when it comes to publishing a book, that alone can make it even more confusing! One of the most popular questions I get asked is whether someone should self publish or go through a major publisher, so I've put this series of posts together to help you unpack the factors that influence the right choice for you, your book and your individual needs. Starting with self publishing....


Banish procrastination with this single proven trick

How many loads of washing does it take to write a blog or a book? It might sound like the beginning of a joke, but most people find this no laughing matter. Procrastination is the number one issue that many thought leaders, business experts, writers, and creatives report hold them back from actually finishing what they set out to achieve.


The difference right now between a professional writer and YOU

There is a reason that professional writers everywhere – a journalist writing a news article, an author writing a business book, or a PR person writing a media release – follow a framework. They have a structure that they use to save themselves a considerable amount of time, to prevent themselves from writing off-task and off-track, from writing something no one will read.


The power of real confidence and how to use it during the writing process

If you’re struggling to muster up the confidence to share your writing with the world, or have some kind of deep-seeded fear about producing a book that isn’t up to scratch, then this episode is a must watch.

Hi I'm


Thinker. Writer. Editor. Mentor. Coach. I help thought leaders and business experts write and publish books. Here, I’ll share my learnings and insights from my work.



The 5-Step Structure

to Write Anything




How to plan writing your book


Leave your legacy


Apply the 80/20 rule


Embrace the pain


Lean into fear


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