Bec helps clever companies become commercially smarter through realising the disruptive value and economic power of the female economy. Womenomics has and will change the way the world approaches business opportunities. Understanding the 'female-lens' is a powerful workforce asset and female economic strength leads to transformative bottom line growth to your business. Women will be responsible for 75% of household discretionary spend in the next decade. A pioneer and innovator of understanding smarter ways to market to the female consumer, Bec will make diagnoses, develop segmentation strategies and create solutions to help your business capture and future-proof its share of the enormously influential female market.