No one is listening to you. The average social media user is scrolling the length of the Statue of Liberty – Every. Single. Day. The people you’re trying to turn into clients have an attention span of 1.8 seconds and are rapidly scrolling through their newsfeeds. Most of the time they don’t even stop to look at your content, let alone consume your entire message. How do you get them to stop in their scroll and hear your message so you can turn them into clients you can serve? You must unlearn the I-centric curse you were born with and master the lost art of human connection. We before me.