How to master the art of buy-in

What’s your immediate reaction when you hear: “I’ve got a great idea for XYZ, I think it will really help you…”?

Chances are, most times, you exhale a silent groan.

There’s nothing worse than spruiking an idea YOU think is great, but having it fall on deaf ears, or being met with responses like, “That ain’t going to work…” or “That’s been done before”.

So in this video, collaboration expert Simon Dowling shares his top 3 tips to become a master of buy-in, no matter what your project or idea is.

Watch now and learn:


  • Why it’s important to be clear and passionate about what you want to create
  • What to do once you have clarity around what you want to achieve
  • Why you must give your audience a really clear and easy first step to take

After you have watched this, we would love to know:

  1. Which of the 3 tips resonated most with you
  2. What will you do today to help you pitch your next big idea tomorrow?


Please share your thoughts, ideas and comments on the Kelly Irving Facebook Page.



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I’m an editor and writing coach with a love for deep-diving into brains and businesses. Through my one-to-one work and online program, I provide an action-by-action process that speeds up the time it takes to produce your best book, and turns overwhelm and self-doubt into momentum and excitement for writing.

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