Why empathy is the key to developing a relationship with your customers (aka your audience) in your book

Customer service revolves around relationships. This applies to the shop floor just as much as in a book.

When you’re writing, your audience is your reader, and your reader is your customer. So you’ve got to create a deep connection with them, and quickly, to attract them and make them want to keep reading more.

You’ve got to show them that you care and that you understand the situation they are in, as customer service expert and author of ‘Creating a Customer Service MindsetJaquie Scammell explains.


Watch Now and Learn:

  • Why you need to deeply understand who you’re talking to in your book
  • What happens when you show empathy with your readers
  • How this helps you attract and retain your audience


After you have watched this, we would love to know:

  1. How do you show that you understand your audience?
  2. What insight from this video could you implement today?

Please share your thoughts, ideas and comments on the Kelly Irving Facebook Page.


free online workshop

The secret to a successful book

THAT NO ONE TALKS ABOUT
Kelly Irving

I’m an editor and writing coach with a love for deep-diving into brains and businesses. Through my one-to-one work and online program, I provide an action-by-action process that speeds up the time it takes to produce your best book, and turns overwhelm and self-doubt into momentum and excitement for writing.

Your name

Your work email

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
GET YOUR
FREE COPY OF

The 5-Step Structure

to Write Anything

DOWNLOAD NOW

More like this...

More like this...

Confidence
Confidence

First name

Email Address

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.