How to embrace storytelling to help you write a business book

Why do we read?


Go on and think about that for a minute.


'We read to know we are not alone,' explains CS Lewis.


We read to join our lives, our joys, and troubles, our questions and answers with those of other people.


We read to link our stories with others - to remember that our life, like all lives, has a story, which we may find told in this book or that.

(The Little Red Writing Book, 2006)


Hence, 'I wrote the books I should have liked to read,' finished Lewis.


So why then do we make business books and blogs so boring....!?


  • We overload them with case studies.
  • We overload them with facts and stats.
  • We overload them with dry material.


Well, no more.


Just because it's business, doesn't mean it has to be bland, as storytelling expert Gabrielle Dolan explains in this video.


Here's how to use stories to bring business to life.


And remember, to learn how to use stories in your writing, download The Author's Guide to Using Stories that Excite and Engage

Please share your thoughts, ideas and comments on the Kelly Irving Facebook Page.


free online workshop

The secret to a successful book

THAT NO ONE TALKS ABOUT
Kelly Irving

I’m an editor and writing coach with a love for deep-diving into brains and businesses. Through my one-to-one work and online program, I provide an action-by-action process that speeds up the time it takes to produce your best book, and turns overwhelm and self-doubt into momentum and excitement for writing.

Your name

Your work email

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
GET YOUR
FREE COPY OF

The 5-Step Structure

to Write Anything

DOWNLOAD NOW

More like this...

More like this...

Confidence
Confidence

First name

Email Address

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.