THE MASTERMIND

You’re very grounded, logical and practical, which means you’re good at setting goals and sticking to them. Once you make the commitment to writing, the job gets done, but you do need a timeline, writing routine and a list of tasks to follow that maps out the process ahead so you can be confident you know what you’re aiming for and can prioritise other things around this.

You’re a realist who is focused on results and you’re ambitious with your endeavours – this is definitely not just writing any old thing! Especially if your peers, colleagues and clients are going to be holding this up for criticism. Unfortunately, however, this can add a lot of stress, which can be your downfall if what you’re producing doesn’t match up to your high expectations.

Your case studies, facts, stats and research are often mind-blowing. Both creative and really in depth, which adds a whole lot of weight to your arguments, positioning and credibility

Yet, the danger of this is that your writing style can often be dry, flat, boring and long-winded. It might take you a while to warm up and relax, to really get into your personality and who you are so that your audience can relate to you. Above all else, you want people to feel something towards you, to like you and what you’re about, but this means you need to learn to write compelling and engaging stories, too.